对于创业企业和拓展线上业务的传统企业来说，搜寻引擎优化非常重要，聪明的企业家知道将搜寻引擎优化作为一种有力的营销工具善加运用，知道如何提升Google的搜寻排名，以及对陌生的外语进行SEO，而且最重要的是，这其实一点都不神秘！
年轻企业家协会创办人Scott Gerber长年致力于培育企业家精神，为年轻企业家提供一系列工具、顾问及资源，帮助企业各阶段的成长与发展。现在，就由他辅导的年轻企业家，分享企业如何提升SEO搜寻结果的13种技巧。
Scott Gerber is the founder of the Young Entrepreneur Council, a nonprofit organization that promotes youth entrepreneurship as a solution to unemployment and underemployment. The YEC provides young entrepreneurs with access to tools, mentorship, and resources that support each stage of a business's development and growth.
It goes without saying that entrepreneurs know the importance of search engine optimization, and how to boost their Google search rankings. Right? Or is SEO a foreign language that you haven't quite mastered?
Google rank is critical to a business’s success in this digital age. Savvy entrepreneurs know that search engine optimization is a necessary part of the marketing toolkit — and it doesn’t have to be difficult.
Instead of letting your Google rank get you down, apply these tips and techniques from a group of successful, young entrepreneurs in order to boost your company's SEO results.
1.建立长青内容Create Evergreen Content（旅游生活博客Exile Lifestyle 作者Colin Wright）
你会希望你的内容在各种关键字或词汇排名在最前面，所以需必须先要有高品质和权威的内容。最好的方式是确认你建立的内容是永久有效的内容、而非跟随趋势或看过即丢的内容。因此，开始建立人们十年后都还会想要看的内容吧！如此你就可以在整整十年内都获得关键字连入的流量。
You'll want your content to take the top slots for your name and various keywords and phrases, so you'll want to have high-quality, authoritative content. The best way to make sure your content is seen this way to is create content that is forever useful, not trendy and disposable. Create content that people will be reading 10 years from now, and you'll be getting linkbacks for a decade.
2. 检查网路上你的网络资料Audit Your Online Profiles（Web 2.0营销公司Endagon创办人Logan Lenz）
花一点时间检查网路上每一个关于公司介绍的线上档案，是否过时了？是否网址已经更改了？这些档案每一个或许对于Google的演算法没有显著影响，但是当你在网路上有一打帐号的时候，获得的结果可能会出乎你的意料。
Take a few minutes to login to each of your company's online profiles. Is the biography up to date? More importantly, is your website's URL listed somewhere? The incoming links from these profiles may not weigh too much in Google's mysterious algorithm, but you'll be surprised what it can do if you have more than a handful of accounts online.
3.想像你客户可能输入搜寻引擎的每一种方式Think Like Your Customer Types（线上企业整合顾问Nathalie Lussier）
想像你目标客户可能在Google上输入的每一个词汇，并从Google免费的「关键字工具」验证你的想法。记住，25%的关键字从来没有被人输入过，但是你必须找出低竞争却很热门的关键字，然后专门会该关键字撰写相关主题的内容，并试着优化它。
Think about what your ideal clients and customers might be typing into Google, and then find out if your hunch is right by looking keywords up in Google's free Keyword Tool. Keep in mind that 25% of keywords have never been typed in before, but you'll want to aim for popular keywords with low competition if you can. Then write content around these keywords and learn to optimize.
4. 雇用专家Hire an Expert（线上橱具网站Kitchen Cabinet Kings创办人Anthony Saladino）
我建议雇用搜寻引擎优化的公司或专家，来发展增进关键字排名的有效策略。Google搜寻2011年2月推出的新演算法Panda，让产品的搜寻结果更难排在前面，因此我建议外包给专家，找到有良好绩效的个人或公司，并每两周检视报告一次。
I suggest hiring a search engine optimization company or freelance specialist to develop an effective strategy to improve your rankings. The Google Panda updates has made the SEO space even more challenging to produce results, so I suggest outsourcing this task to the professionals. Look for individuals or companies with proven track records, and monitor their bi-weekly reports closely.
5. 当客座作家Guest Post（校园笔记分享网站MySchoolHelp创办人Ben Lang）
开始当客座作家，为其他相关网站发表客座文章。博客喜欢新鲜的内容，而你可以获得很好的方式建立链接，并促进Google的排名。
Start guest posting on tons of relevant blogs. Blogs love fresh content, and for you it's a great way to build links, which will boost your rankings on Google.
6. 内容为王，链接为后Content is King and Links are Queen（营销公司Affiliate Media Inc.创办人Warren Jolly）
建立好的内容对于如何在Google排名领先是绝对关键的，但是建立链接则更为重要。Google喜爱链接，特别是从具有相关性或权威性网站来的链接，因此加入任何可以加入的相关产业协会，发表客座文章及连回你的网站，并且将你的网站提交到任何相关的目录，增加更多反向链接。
Yes, creating good content is very important to make your business rank higher in Google. But links are even more important. Google loves links, especially those from other relevant, authority websites. Join any and all industry associations, guest blog with a link back to your website, and submit your site to any relevant directories to grow your backlink profile and your searches.
7. 散布视频Bust Out the Camera（企业营销服务Business Beware创办人Ashley Bodi）
视频对于企业经营者很重要，不只赋予企业独特的人格，而且很容易透过网络效用传播，并让使用者连回你的网站。建立一个很棒的视频，并提供人们想要分享并反覆观赏的资讯，而且视频现在可以从一个平台发布到多个平台，这会让Google搜寻引擎爱上你！
Video is such a huge thing now for business owners. Not only does it give your company personality, but it can also be spread across networks while linking back to your site. Create great videos filled with information people can share and then repeat. Now videos can be distributed across multiple platforms from one single platform, causing Google to love you.
8. 善用学校网站Colleges and Universities（垃圾清运服务College Hunks Hauling Junk创办人Nick Friedman）
SEO最大的秘密是，当「.edu」的网站连向你的网站时，会为你带来更棒的Google排名。快去联络学校单位，并找个理由让他们连向你的网站，例如开放特别的实习生名额之类的…。
The biggest SEO secret is that when .edu sites link to your website it gives you a higher Google ranking. Contact college and universities and find a reason for them to link to your site by running a special internship opportunity, for example.
9. 勤于更新网站Update Your Site Frequently（年轻企业家博客Under30CEO.com创办人Matt Wilson）
你越常于更新网站资料，Google就会认为它越重要。如果你可以在博客每天刊登新内容，Google会开始将你的网站视为重要的资讯来源，无论你的关键字为何。只要你多刊一篇文，你就会有多一个机会让更多新的搜寻字汇找到你，所以，每一篇文章都可以让你的网站更容易被发现。
The more often you update your site, the more important Google thinks it is. If you can publish content to your blog every day, Google will start to recognize you as a great source of information for whatever your keywords are. With every blog post, you have another chance at ranking for new search terms, so each article increases the odds of your site being found.
10. 使用正确的关键字Use the Right Keywords（滑板职业选手Lauren Perkins）
两个增加网站SEO排名的有效方法是，为文章下标签和关键字分析。你必须确认你的标题具备足够的描述性，并且选择人们会搜寻的关键字。所以，先把自己想像成搜寻者吧！
Two effective ways of increasing your SEO rank are tagging articles and keyword analysis. You want to make sure your headlines are descriptive. You should also choose keywords that people are going to look for — so imagine yourself as a searcher.
11. 避免使用Flash|Move Away From Flash（数位密码保存网站Entrustet创办人Nathan Lustig）
许多小型企业，特别是餐厅或酒吧，因为美观或便宜快速的因素，运用Flash于网站上。虽然网站可能看起来比较优雅，但是会因此造成Google排名落后。快把你的Flash网站改为WordPress或其他平台吧，你的搜寻引擎排名将会一飞冲天！
Many small businesses, especially restaurants and bars, use Flash for their sites because it's easy to launch, looks good and is fairly cheap. While the sites might look decent, they rank really poorly in Google (without doing some tricks). Change your Flash-based site to Wordpress or another platform, and you'll rocket up the search engine rankings.
12. 善用地方搜寻Have You Taken Advantage of Local Search?（卫浴设备网站Just Bath Vanities创办人Andrew Saladino）
你是否是地方型企业？你是否有把自己的网站提交到Google、Yahoo和Bing等搜寻引擎地方名录呢？如果还没有，快点丢下这篇文章，开始提交你的服务到名录吧！我的网站简单填几个栏位提交到地方资讯后，流量就产生快速的成长。搜寻的未来一定是个人化的地方搜寻结果，但这些珍贵的档案常常被忽视。
Are you a local business? Have you claimed your listing on Google, Yahoo! and Bing? If not, stop reading this article now and go claim your business listings immediately! I've seen a huge jump in traffic for businesses by simply claiming and filling out all the fields on these local profiles. The future of search is personalized local results, and these valuable profiles are often overlooked.
（编按：Google地方资讯：http://www.google.com/local/add/、Yahoo：http://listings.local.yahoo.com/、Bing：https://www.bingbusinessportal.com/ BusinessSearch.aspx）
13. 准确知道人们用来搜寻的词汇Know Exactly What Words People Use to Search（自动化软件Automize创办人Trevor Mauch）
人们在搜寻优化时常犯的最大错误是，对于人们如何实际输入搜寻引擎找到你的词汇不太清楚。最简单的方式就是到Google搜寻首页，慢慢的打下你的关键字前几字，然后观察Google建议的关键字会是什么，然后把这些准确的关键字用在你网页的标题，这就是人们想要的！
The biggest mistake people make in trying to rank high in Google is having no clue what people are actually typing into search engines to find you. An easy way to find this out is to go to the Google homepage and slowly start typing in your phrases. You'll notice Google suggested searches come up. Use those exact phrases in your titles. That's what people want, so give it to them.
